Brand Guidelines Design

The rulebook that keeps your brand looking right — whether it's your designer, your printer, or your intern doing the work.

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What's in a Brand Guide

Logo Usage

Minimum size, clear space, backgrounds, and what NOT to do. Rules that prevent your logo from getting butchered.

Color System

Hex, RGB, CMYK, and Pantone values for every brand color. Primary, secondary, accent — with ratio guidelines.

Typography

Heading and body fonts, sizes, weights, line heights. A clear hierarchy anyone can follow.

Imagery Style

Photography direction, illustration style, filters, and composition guidelines. So every image feels on-brand.

Iconography

Icon style, stroke weight, grid, and usage rules. Consistent visual language across all touchpoints.

Brand Voice

Tone, vocabulary, personality. How your brand sounds in emails, social media, ads, and everywhere else.

Applications

Examples: business cards, social media templates, signage, email signatures, presentations, merch.

Do's & Don'ts

Common misuses and how to fix them. The pages that save your brand from well-meaning people.

Why You Need One

Your designer, your developer, your social media person, and your print shop should all produce work that looks like it came from the same brand. Without a guide, every piece is a coin flip. Brand guidelines pay for themselves the first time someone doesn't misuse your logo on a billboard.

Two Ways to Get Started

Part of a Full Rebrand

Brand guidelines come standard with every brand identity project. We build the system and document the rules in one continuous process. No extra charge — it's part of doing it right.

Standalone Guide

Already have a brand identity but no documentation? We audit what you have, organize it, fill gaps, and deliver a complete guide. Your existing assets, properly documented.

Frequently Asked Questions

How many pages is a typical brand guide?
15-30 pages for most brands. Enterprise brands with multiple sub-brands can reach 50+.
What format do I get?
PDF (print-ready and screen-optimized) plus source files if you need to update them later.
Can you update an existing brand guide?
Yes. If you have a guide that's outdated or incomplete, we can refresh it with current assets and fill any gaps.
Do I need a brand guide if I'm a solo founder?
If anyone besides you ever touches your brand — a designer, a VA, a printer, a developer — yes. Even a one-pager with your logo, colors, and fonts saves hours of back-and-forth.

Ready to get started?

Tell us about your project and we'll get back to you within 24 hours.

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